What do social media have to do with SEO? MWI receives this kind of information frequently from current and prospective clients. While social media has become an increasing channel for marketing in recent years, most companies have not yet started to make use of the potential of it. This is particularly important when you’re investing in SEO. While the benefits of social media might not be immediately obvious, they are crucial to SEO support. Below are five reasons why social media is important for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing, and other search engines use online conversations as part of their ranking algorithms. A social engagement happens the time when people share, like, comment or share tweets on a piece of content. The more social interactions a piece of content receives, the more social signals you send to your website. Social signals are utilized by search engines to determine the quality of content. It’s a way of evaluating what content is popular with users over what their automated algorithm decides is top-quality. A piece of content can be quickly indexed whenever it’s attracting a significant amount of social interactions.
2) Link Building
It’s long gone from the time when you could make a request for links from other websites. Google’s Panda/Penguin algorithms have forced SEOs to linkbuild the old-fashioned way: write quality content that is relevant. But how do you reach websites that are willing to link to your website if asking them directly is thought to be an “unnatural” link building technique? Social media is the answer. Social media allows you to expose your content to of relevant groups of people who may be influenced to link to it in the event that it is worthy of linking to. These people will spread your content among others, increasing your influence.
3.) Content Amplification
It doesn’t matter how good your content is, it won’t get much traction without amplification. Sure, email marketing can be an effective way to boost content, but it will only reach the people in your marketing database. It is possible to reach new audiences through social media. If you post your content to your followers, they’ll spread it to their own followers if they find it helpful. Then those people will also share it with their friends and increase your reach. Additionally, you will gain relevant traffic through inbound linking, social signals, and brand recognition These are used by search engines for content quality determination.
content amplification lifecycle
4.) Brand Awareness & Signals
Search engines can use brand reputation and image to assess the quality of your site and how reliable it ought to be when they rank it in their algorithms. Alongside boosting your content social media also aids in increase brand recognition. Google calls this co-citation. These co-citations can be developed through social media to improve Google’s trust and help with the search engine’s branded searches.
5.) Social Indexing
Search engines have been indexing social media accounts for زيادة مشاهدات اليوتيوب a few years now so they can now show up in search result pages. This lets your brand appear on search results when you type in branded search queries , which is more than just your own website. This is even more effective. Tweets that were individual from Twitter could be indexed and displayed in the search results. This allowed your website to be ranked higher in the results of a search. It was only for a short time, however the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
