What exactly does social media have to do with SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. While social media has been an increasing marketing channel over the last few years, many businesses have yet to make use of the potential of it. This is especially true for companies that are investing in search engine optimization. While the benefits of using social media may not be immediately apparent, they are essential for SEO aid. Here are five reasons why social media is vital to SEO.

1.) Social Media Signals

It’s no secret that Google, Bing, and other search engines rely on online conversation as part of their ranking algorithms. If people tweet, share, like or comment on the content, this is called a social engagement. The more the number of social interactions that a piece content receives, the more social signals you send to your site. Search engines analyze these signals from social media, and use it as an index of quality when ranking content. This is a method for search engines to identify the content that people are most interested in and what their algorithm deems as high-quality. A piece of content could be instantly indexed whenever it’s attracting a significant amount of social engagement.

2.) Link Building

It’s been a long time when you could make a request for hyperlinks from other sites. Google’s Panda/Penguin algorithms have compelled SEOs to linkbuild the old-fashioned way: write good quality content that is pertinent. How do you reach websites that will link to your content, when asking them directly would be thought to be “unnatural”? Social media is your answer. Social media allows you to share your content with interested audiences who might be willing to link to it, if it is worth linking to. They will also connect your content to their network which increases the power of your content.

3) Content amplification

It doesn’t matter how high-quality your content is, it’s unlikely to gain traction until you amplify it. Email marketing is an effective method to increase the reach of your content but it’s only going to reach those in your list of marketing contacts. You can reach new audiences through social media. When you share your content, your following will also be able to share it with their followers if they find it useful. They will also be able to share your content with their followers, alexa ترتيب المواقع increasing your reach. You will also gain relevant traffic through inbound linking as well as social signals and brand recognition, all of which can be used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals

Brand image and recognition can inform search engines an awful lot about the overall quality of your website as well as how much it is respected in their ranking algorithms. Alongside boosting your content social media also aids in build brand awareness. Google refers to this as co-citation. Building these co-citations through social media can boost Google’s trust and confidence in your website as well as helping with search queries that are personalized.

5.) Social Indexing

Since search engines index social media accounts these profiles are now showing in search results pages. This allows your business to show up in search results for search queries that are branded and not only restricted to your business’s website. But there’s more than that. Individual tweets from Twitter were once searchable and included in the search results. This allowed your website to be more prominent in the search results. This was just temporary for a couple of months, until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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