What does social media have to have to do with SEO? At MWI we hear this a lot from potential and current clients. Social media is rapidly growing channel for marketing that most businesses have only recently begun making use of in the past few years. However, it’s crucial to make use of in particular if you’re putting resources into SEO. While the benefits of social media may not seem immediately apparent, they are vital for SEO support. Below are five reasons why social media is vital to SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing, and other search engines use online dialogue in their ranking algorithms. When people share content via Twitter, Facebook, comment or share an article that is known as a social engagement. The more social engagements your content has, the more social signals it will bring to your site. Search engines analyze these signals from social media, and use them as an index of quality when ranking content. This allows search engines to identify what content people consider to be most valuable and also what they consider to be top-quality. If the content you’re looking at receives a lot of social shares the content can be identified.

2) Link Building

It is long past the time that you could solicit links from other websites. Google’s Panda/Penguin algorithm has forced SEOs to build links in the old-fashioned way: write quality content that is relevant. How do you reach websites that will link to your content, if asking them directly would be considered “unnatural”? Social media is your answer. Social media lets you share your content with relevant audiences who may be willing to link to it, if it is worth linking to. These people will spread your content among others, increasing your influence.

3) Content amplification

It doesn’t matter how good your content is, it won’t achieve much success until you amplify it. Email marketing is a great way of amplifying content but it will only reach people in your marketing list. Social media allows you to reach new audiences with your content. Once you share your content, those who follow you will spread it to their networks when they are satisfied with the content. These people will then be able to share it with their followers, further increasing your reach. In return, you earn an abundance of relevant traffic such as inbound links, brand recognition and social signals All of which are used by search engines to assess the quality of your content.

content amplification lifecycle

4) Brand Communication and Awareness

Search engines may use your brand’s image and recognition to judge the quality of your site and how trustworthy it should be in their ranking algorithms. Social media helps to build brand شراء لايكات فيسبوك (click the following document) awareness and increases the quality of the content you publish. This is what Google calls a co-citation. Building these co-citations using social media can improve Google’s trust and confidence in your website as well as helping by using branded search terms.

5.) Social Indexing

Since search engines are able to index social media profiles and display them in search results pages. This allows your business to show up in search results for branded queries that are not limited to your company website. However, it’s even more than that. Tweets that were individual from Twitter were once indexed and included in search results. This enabled your content to be more prominent in search. It was only temporary for a couple of months before Google decided to discontinue the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.


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